On April 26–27, 2026, the 19th Beijing International Automotive Exhibition official event – the China Auto & Auto Parts Going Global Ecosystem Conference – was successfully held. Liu Chao, CEO of YFORE, was invited to deliver a keynote speech titled "Rooted in China, Serving the World – The Global Expansion and Localized Service Strategy of a Chinese Tier 1 Supplier." In his speech, he systematically shared YFORE's globalization journey as a leading Chinese Tier 1 automotive supplier: starting from a solid foundation in China, succeeding through global deployment, and winning with localized services.
Currently, China's automotive industry is transitioning from the 1.0 era of pure "product export" to the 2.0 era of brand and value export. China's automotive supply chain is facing a golden opportunity for value export, and it is also at a critical juncture to shift from product-based competition to value-based competition, and from isolated development to collaborative win-win on the global stage.
Rooted in China: Technology, Manufacturing, and Systems Fully Empower Globalization
As a leading Tier 1 supplier in the automotive vertical, YFORE始终坚持技术驱动, with R&D personnel accounting for over 40% and annual R&D investment reaching 10%. Its domestic R&D centers continuously provide core technical support globally, enabling rapid adaptation to different regional regulations and standards to meet diverse market needs worldwide. In terms of product manufacturing, YFORE's production line automation rate is as high as 95%, with an expected annual production capacity of 13 million units this year, allowing efficient response to global customer demands. At the same time, its mature domestic operating systems have been successfully replicated across the globe, providing a solid guarantee for standardized and efficient overseas operations, reinforcing the foundation for global expansion, and bringing more innovative smart products – such as the Digital Mirror, Digital Car Key, and Smart Ceiling Display – to users worldwide.
Global Deployment: Dual‑Driven Production and Service to Build Supply Chain Resilience
Relying on a solid domestic base in China, YFORE's global network has been clearly established. The company now operates two major production bases – one in China and one in the United States – enabling localized manufacturing and nearby delivery, significantly improving supply chain response efficiency. The US plant is scheduled to officially commence production in mid‑2026, which will greatly enhance service response speed to North American customers and further strengthen global supply chain resilience. In addition, YFORE has set up local service teams in the United States, Germany, Japan, and elsewhere, covering core markets such as Europe, North America, and Japan/Korea. The strategy of "wherever customers are, our services are" has proven effective.
Localized Services: Building a Differentiated Core Competitiveness
In his speech, Liu Chao emphasized that "localized service" is YFORE's differentiated core competitiveness in the Globalization 2.0 era. He pointed out that YFORE's localized service is not only a "proximity layout" in physical space, but also an "empowerment at close range" in terms of capability – by establishing overseas local professional teams to provide customers with full‑process services including rapid on‑site support, joint development collaboration, and closed‑loop problem resolution. For example, after YFORE provided localized services to a premium European automaker, the two sides worked efficiently together, successfully shortening the new product development cycle by 30%, fully demonstrating the value that localized service brings to global customers.
This speech resonated widely with attending global automakers and industry chain peers. Today, YFORE, with a clear globalization strategic roadmap, is deeply integrating into the transformation of the global automotive industry, offering a practical benchmark for the global development of China's automotive supply chain. Looking ahead, Liu Chao called on Chinese supply chain partners to move forward together, persist in enhancing both innovation and quality, deepen local roots while strengthening global collaboration, and jointly build an open, win‑win new ecosystem for the global automotive industry.